Bert Jacobs, co-founder of Life is good, an apparel and accessories company known for its smiling stick figure Jake and its optimistic messages, will be the keynote speaker at the University of New Hampshire's commencement May 22. Life is good was launched by Jacobs and his brother, John, in 1994 with just $78. Today the $100 million company sells its products in 4,500 retail stores nationwide and in 30 countries around the world. The Boston- and Hudson-based company does no product advertising and attributes 100 percent of its growth to customer word-of-mouth. In 1989, knowing nothing about the business, the Jacobs began designing T-shirts, selling them on the streets of Boston and at colleges and street fairs along the East Coast, sleeping in an old van as they went. Between then and 2007, the brothers sold nearly 20 million T-shirts.
Fonte: Seacoast Online
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