LL Bean kicks off Signature brand

FREEPORT, Maine — L.L. Bean hopes to attract more younger customers through its Signature line.
The Signature label, which launched Monday, is aimed at taking L.L. Bean's classic style elements and give them a modern look that's meant to be slimmer and hipper.

Creative Director Alex Carleton once worked for Abercrombie & Fitch and Ralph Lauren and later founded the Rogues Gallery line of urban chic clothing. He was then tapped to provide a new interpretation of L.L. Bean's style.

L.L. Bean, the online and catalog retailer, will distribute more than 2 million copies of the 48-page Signature catalog nationwide.

Fonte: Star-Telegram